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Why To Never Do Anything 100%

I've been doing some work with pareto equilibriums and I've come to a realization about poker strategies. If our opponent is highly exploitable, say, in a way that would cause us to CORRECTLY perform an action 100% of the time, we will be MORE profitable if we only perform that action 80% of the time.

The 20% of the time when the action is likely close break-even (due to our hand strength, our opponents tendencies, the board, etc) will not produce good enough results to compensate for our need to keep our strategy deceptive.

I am officially withdrawing all of my "I'd XYZ him 100%" strategies and making them "I'd XYZ him 80%." 

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